Direct Mail Blog & Resources
Expert guides, timing strategies, and industry-specific direct mail advice from Brian Yarbrough and the Dimaco team.
What is EDDM (Every Door Direct Mail) and Is It Right for Your Business?
The USPS EDDM program lets you reach every household on a carrier route without a mailing list — at just $0.214/piece. Learn when EDDM beats targeted mail, how to select routes, and the design specs you need.
NCOA Explained: Why Your Mailing List Needs It (And How Often)
NCOA processing matches your list against the USPS Change of Address database — catching moves before you print. Understand NCOA Link, CASS certification, DSF2, and the math on undeliverable mail costs.
Direct Mail vs Digital: ROI Comparison for Local Businesses in 2026
Response rate data, cost per acquisition, and attribution analysis — which channel wins for local businesses in 2026? The answer depends on your industry, audience, and funnel stage.
How to Plan a Political Mail Campaign Timeline: Texas 2026 Edition
Persuasion mail timing, GOTV drops, runoff considerations, and USPS political mail rules for Texas 2026 campaigns — a complete production calendar guide.
Medicare AEP Direct Mail: The Complete Timing Guide for Insurance Agents
AEP runs October 15 – December 7. Here's when to drop each piece in your Medicare Advantage mail sequence — plus OEP timing, CMS compliance basics, and what to avoid.
Direct Mail Best Practices for 2026: What's Working Now
Variable data trends, QR code integration strategies, list quality vs creative impact, and postal automation discounts — what the data shows about effective direct mail in 2026.
EDDM vs Targeted Mail: Which Should You Choose?
When does saturation beat targeting? The list cost math, EDDM map tool walkthrough, and hybrid strategies that combine both approaches for maximum coverage and efficiency.
How Much Does Direct Mail Cost? 2026 Breakdown for Texas Businesses
Per-piece costs broken down by component: print + postage + list + production. EDDM vs targeted comparison, volume discounts, and the hidden costs most mailers overlook.
Variable Data Printing: How Personalization Increases Response Rates
VDP basics, the 30–50% response rate lift from personalization, industry-by-industry use cases, and the file format requirements for submitting variable data jobs.
Medicare AEP Direct Mail: Timeline and Checklist for 2026
The complete 12-week AEP production timeline, CMS review lead times, list locking strategy, creative review deadlines, and mail drop windows for insurance agents and FMOs.
CMS-Compliant Medicare Direct Mail: What Agents Need to Know
Plan-approved vs generic agent-branded mailers, the 21-day CMS review cycle, common compliance gotchas (free, comparisons, SOA), and Dimaco's role as a production partner.
Final Expense Direct Mail: A Campaign Playbook for Independent Agents
Dignity-framed copy vs fear tactics (35% lift), monthly recurring mail programs, response card mechanics, target demographics ages 55–85, and state-by-state regulations.