How MyQRPath solves the print measurement problem
Email marketers know their open rates, click rates, and conversion paths within minutes of a send. Direct mail marketers have historically had to wait weeks for phone calls and hope that someone mentions the mailer. MyQRPath closes that gap entirely.
When DIMACO produces your mail campaign with MyQRPath integration, each piece carries a unique QR code tied to that recipient's record in our system. When they scan — from a postcard, a brochure, a letter package, or any other printed piece — you see it immediately in your dashboard: who scanned, what time, which campaign, which ZIP code.
That intelligence changes how your sales or follow-up team operates. Instead of cold-calling your entire list after an in-home date, you prioritize the prospects who already engaged. Your conversion rate goes up. Your cost-per-acquisition goes down.
MyQRPath features: QR codes, tracking, and personalized landing pages
Unique QR Codes Per Recipient
Every mail piece in your campaign gets its own unique QR code tied to that specific recipient record. When they scan, you know exactly who responded — name, address, campaign — giving your follow-up team a warm lead with context, not just an anonymous web visit.
Personalized Landing Pages
Each QR code links to a landing page personalized with the recipient's name, a tailored offer, or location-specific content. Personalized URLs (PURLs) consistently outperform generic campaign URLs by 2–4× in response rate studies.
Real-Time Scan Dashboard
Your MyQRPath dashboard shows scan activity as it happens — by day, by geography, by campaign segment. Know when your mail is being engaged, identify the highest-responding ZIP codes, and see exactly how your campaign is performing before the last piece is even delivered.
Mobile-Optimized Destination Pages
98% of QR scans happen on smartphones. Every MyQRPath destination is built and tested for mobile-first delivery — fast load times, tap-friendly CTAs, and no desktop-first layouts that frustrate mobile users and kill conversions.
A/B Testing Across Segments
Split your mailing list into test segments and route each to a different landing page version. Test different headlines, offers, images, or CTAs — and let the scan data tell you which message resonates most with your audience before scaling.
Dynamic Redirect URLs
Need to change where a QR code points after your mailer is already printed and in the mail? With dynamic redirects, you update the destination in your dashboard — the printed code stays the same. Critical for long-running campaigns, seasonal offers, or time-sensitive redirects.
MyQRPath use cases across industries and campaign types
Any organization running a direct mail or print campaign can add MyQRPath tracking. Here's how clients across different industries are using it to measure response and follow up faster:
How it works
We assign a unique QR code per recipient
Generated during file setup and integrated into your print design — no extra step for you.
Your mail pieces are printed, addressed, and mailed
Standard DIMACO production. MyQRPath runs in the background.
Recipient scans — you see it immediately
Name, address, campaign, timestamp, and geographic data appear in your dashboard in real time.
Follow up the warm leads first
Sort your prospect list by scan activity and reach out to the engaged records before the cold ones.