Direct mail is one of the most effective ways for nonprofit organizations to raise money and build relationships with donors. In fact, direct mail fundraising campaigns have an average response rate of 5.3%, which is much higher than other marketing channels such as email and social media.
There are a few key reasons why direct mail is so effective for nonprofits. First, it is a very targeted form of marketing. You can carefully select the people you want to send your direct mail to, based on their interests, demographics, and giving history. This ensures that your message is reaching people who are most likely to be interested in your organization and its work.
Second, direct mail is very personal. You can customize your direct mail pieces to include the recipient’s name, address, and other personal information. This makes the recipient feel like you are speaking directly to them, and it makes your message more likely to resonate.
Direct mail is also very tangible. People can hold your direct mail pieces in their hands and read them at their own pace. This gives you the opportunity to tell a more in-depth story about your organization and its work, and to make a more emotional connection with the recipient.