What is More From Mail?
Instead of just sending out a traditional solo direct mail campaign, More From Mail combines your direct mail with digital technologies to create an omni-channel experience that increases your return on investment by reaching your target audience on multiple channels simultaneously.
How does it work?
Your direct mail pieces are mailed out to your mailing list. Then More From Mail touches your audience simultaneously across the web while tracking engagement – including visits to your website. We provide a custom dashboard so you can easily track all of your campaign’s performance in real‑time!
More From Mail is built around the technologies outlined below. Each is tailored towards increasing the effectiveness of your communication piece.
Deliver ads on Facebook & Instagram to your mailing list before your mail is delivered
Track and record exactly when your mailing hits mailboxes on a per piece level
Your piece is accompanied by a clickable ad within the email preview sent by the USPS
Real time updates and recordings of every call you’ve received as a result of your mailing
After leaving your website, prospects will see your ads throughout the Google Display Network, driving them back to your website
Re-engage website visitors through retargeting ads on Facebook and Instagram.
Serve video and image ads across Google feed environments including Google Discover, YouTube, Shorts, and Gmail.
Receive a list of anonymous website visitors and direct mail recipients who went to the website that includes contact information and what actions they took to build 9-18% response mailing lists and prove direct mail campaign attribution.
Display ads through Facebook and Instagram to direct mail recipients, lookalike and affinity audiences geographically based on the mailing list target areas, keywords and keyphrases, and search/browsing history.
Display ads in the Google Display Network to direct mail recipients, lookalike and affinity audiences geographically based on the mailing list target areas, keywords and keyphrases, and search/browsing history.